New Convention Centers Are Pivoting Toward Trade Shows Over Consumer Events

Miami Beach Convention Center

The newly renovated Miami Beach Convention Center, pictured here, is the cornerstone of the city tourism board’s new strategy to sell itself as a serious convention city. Miami Beach Convention Center

Skift Take: Destinations like Miami and Anaheim aren’t turning their backs on the leisure travel business that they grew up on. But they also don’t want their leisure reputations to overshadow their new convention center capabilities. That means they and other destinations are following new strategies to grow business travel.

— Dan Peltier

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Ryan Wolkov

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Author: Ryan Wolkov

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