Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

Associated Press

Hilton CEO Chris Nassetta is committed to continuing the company’s direct-booking campaign for the long term. The photo shows Nassetta in 2014. Associated Press

Skift Take: The direct booking wars are the true infinity war, at least in hospitality. In other words, don’t expect a truce anytime soon.

— Deanna Ting

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Ryan Wolkov

PRC Time Shares

Author: Ryan Wolkov

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