Los Angeles Takes Its New Tourism Campaign to Hulu

Discover Los Angeles

Los Angeles is re-upping its “Everyone is Welcome” campaign and taking it to platforms like Hulu. Pictured is a still from the campaign. Discover Los Angeles

Skift Take: The Los Angeles tourism board is one of the few in the U.S. that could launch a campaign like this and have it ring true to travelers from around the world. Its original “Everyone Is Welcome” message likely had an impact on how other destinations addressed the drop-off in international visitors.

— Dan Peltier

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Ryan Wolkov

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Author: Ryan Wolkov

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