Booking Is on the Road to Becoming a Full-Service Online Travel Agency

Skift CEO Gillian Tans. has been testing expansion into products beyond hotel reservations. Skift

Skift Take: keeps hinting that it intends to become a full-service travel agency. But these products are often less profitable than hotels. So it risks a bumpy ride. No wonder it is considering revamping its rewards program and building a chatbot to help with merchandising.

— Sean O’Neill

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Ryan Wolkov

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Author: Ryan Wolkov

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