Booking.com CEO Gillian Tans. Booking.com has been testing expansion into products beyond hotel reservations. Skift
Skift Take: Booking.com keeps hinting that it intends to become a full-service travel agency. But these products are often less profitable than hotels. So it risks a bumpy ride. No wonder it is considering revamping its rewards program and building a chatbot to help with merchandising.
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Author: Ryan Wolkov
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