Virgin Atlantic will split its coach class into three ticket grades in an effort to head off the challenge presented by an emerging low-cost, long-haul sector led by Norwegian Air Shuttle. Unfortunately, the three classes will not be called cheap, cheaper, and cheapest. Simon Dawson / Bloomberg
Skift Take: So much for Virgin Atlantic’s old direct, fun branding. Now it has “economy delight,” “economy classic,” and “economy light” tickets. It would have been clearer to call seats Cheap, Cheaper, and For Complete Cheapskates Only.
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Author: Ryan Wolkov
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