A Veteran Hotel Designer on the Fallacy of Instagrammable Moments

Stonehill & Taylor

Stroop and his team at Stonehill & Taylor submitted this hotel concept, the IRUS, which features a flexible wall, for a design competition last year. Stonehill & Taylor

Skift Take: Gimmicky, Instagram-driven designs are out. Solid, functional, and inspiring design, however, never goes out of style.

— Deanna Ting

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Ryan Wolkov

PRC Time Shares

Author: Ryan Wolkov

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