WestJet Has a Lot Riding on the Launch of Its New Low-Cost Airline

TMWolf  / Flickr

A WestJet Boeing 737. The company is launching a new low-cost airline. TMWolf / Flickr

Skift Take: Starting up a new low-cost airline in a pretty crowded market presents a major challenge for WestJet’s new CEO. Add on an expansion of its long-haul program, and you can see why aviation analysts are a little worried.

— Patrick Whyte

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Ryan Wolkov

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