Thomas Cook’s Personalization Ploy Is Paying Off

A Thomas Cook aircraft. The tour operator is using its airline to promote its own branded hotels.

Skift Take: Thomas Cook is desperate to shake off the impression that it’s old fashioned and the 176-year-old travel company is trying different ways to make itself relevant to young travelers. Not every one will work but at least it is trying.

— Patrick Whyte

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Ryan Wolkov

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Author: Ryan Wolkov

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