Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

The second phase of the Tourism Australia promotion aims to capitalize on the Dundee momentum and features comedic actor Danny McBride (Brian Dundee in the TV commercial and at right in this photo) in a social media campaign called “Why Australia” which highlights key tourist attractions such as nature, food and wine, indigenous culture and sports and events.

Skift Take: Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.

— Allan Leibowitz

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Ryan Wolkov

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Author: Ryan Wolkov

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