Trivago Spins Alternative Accommodations as Its Ace in the Hole

Trivago CFO Axel Hefer is looking for the company to counter a revenue shortfall from Booking Holdings by getting more business from hotels.

Skift Take: In some ways, Trivago and TripAdvisor find themselves in similar situations, although TripAdvisor has more upside because of its global brand awareness and the breadth of its offerings. But both need time to play the long game. In Trivago’s case, it is now seeing alternative accommodations as a potential life line.

— Dennis Schaal

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Ryan Wolkov

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Author: Ryan Wolkov

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