Hilton Is Wary of the Risks of Hyper-Personalization

Skift Founder and CEO Rafat Ali, left, interviews Hilton Chief Commercial Officer Chris Silcock Tuesday at Skift Tech Forum.

Skift Take: Hyper-personalization may be all the rage, but so is respecting the customer’s data. Hilton wants to be on the right side of that fine line.

— Sarah Enelow-Snyder

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Ryan Wolkov

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Author: Ryan Wolkov

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