United Plans New App But Is Weighing ‘Creepy’ Versus ‘Personalized’

Skift Airlines Business Reporter Brian Sumers, left, and United executive vice president of technology and chief digital officer spoke at Skift Tech Forum in Santa Clara, California on June 12, 2018.

Skift Take: There are limits to how much an airline like United knows about you and that is comforting to some travelers. But putting the data it does have to good use remains a challenge, although we see nothing controversial about wishing someone a happy birthday.

— Dan Peltier

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Ryan Wolkov

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Author: Ryan Wolkov

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