Scandic Hotels Hopes Currency and Warm Weather Will Help Fill Beds This Summer

Udo Schröter

Stockholm’s hotel boom had caused a glut in the market, but hoteliers are more optimistic about this summer. Pictured is the Scandic Hotel Adriadne in Stockholm. Udo Schröter

Skift Take: Scandic Hotels isn’t just counting on summer heat and a weak krona to put more heads in beds this summer. It’s also investing in its digital and customer experiences that could also entice people to book stays.

— Dan Peltier

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Ryan Wolkov

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Hotel Tech Consolidation Ramps Up With This Software Merger

An Intelity-powered mobile app for guests is shown here. Intelity is merging with Keypr to scale up their enterprise software platforms to serve hotels and other businesses.

Skift Take: Industry pressure in the hotel technology sector is leading to more technology roll-ups. Expect this to be one of many announcements in the next 18 months.

— Sean O’Neill

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Ryan Wolkov

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Intelity To Merge With Keypr to Scale Up Its Hotel Tech

An Intelity-powered mobile app for guests is shown here. Intelity is merging with Keypr to scale up their enterprise software platforms to serve hotels and other businesses.

Skift Take: Industry pressure in the hotel technology sector is leading to more technology roll-ups. Expect this to be one of many announcements in the next 18 months.

— Sean O’Neill

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Ryan Wolkov

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JetBlue’s Founder Is Raising Cash for a New U.S. Airline, Report Says

David Neeleman, left, who started JetBlue Airways with $100 million almost two decades ago, is likely planning to start a new U.S. carrier, according to a report.

Skift Take: For most entrepreneurs, even otherwise successful ones, it’s a mistake to start an airline from scratch. The startup costs are immense, and most new airlines fail. But David Neeleman knows airlines, and he has started many of them, including JetBlue Airways and Azul. His track record suggests he might succeed where others would not.

— Brian Sumers

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Ryan Wolkov

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Norwegian Attracts Lufthansa’s Interest as Bidding War Looms

David Charles Peacock

A Norwegian 787 Dreamliner. A number of European airline groups are interested in buying the carrier. David Charles Peacock

Skift Take: The odds on Norwegian staying an independent company look very slim indeed. The big question then is: where will Norwegian end up? At the moment it’s a two-horse race between Lufthansa and IAG.

— Patrick Whyte

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Ryan Wolkov

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How Sheraton Lost Its Way and Marriott Plans To Bring It Back

Shinchi

Sheraton is undergoing a transformation under its new owner, Marriott International. Shinchi

Skift Take: Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it’s clear Marriott has a lot more work to do with the Sheraton brand.

— Deanna Ting

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Ryan Wolkov

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The Future of OTA Guest Fees for Vacation Rentals: Airbnb, Booking, Expedia/HomeAway Have Conflicting Views on a Fee for Travelers

Airbnb started it. We all know the story by now. Airbnb founders Brian Chesky and Joe Gebbia couldn’t afford to pay rent in their San Francisco apartment and decided to rent air mattresses in their loft. With success, a disruptive marketplace was born, offering residents–later to be known as “hosts”–a way to make money renting […]

The post The Future of OTA Guest Fees for Vacation Rentals: Airbnb, Booking, Expedia/HomeAway Have Conflicting Views on a Fee for Travelers appeared first on VRM Intel.

Ryan Wolkov

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GetYourGuide Will Market Some Tours and Activities Under Its Own Brand

Travelers on a guided tour admire the Burj Al Arab landmark in Dubai in the United Arab Emirates. GetYourGuide, an activities retailer, wants to put its brand on tours similar to this one.

Skift Take: GetYourGuide is betting that travelers will prefer to book GetYourGuide-branded tours over locally branded ones. This diagonal integration echoes marketing moves made by Oyo in hotels and RedAwning in lodging rentals. But will it work?

— Sean O’Neill

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Ryan Wolkov

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