6 Takeaways From The Oral History of Travel’s Greatest Acquisition Booking.com

A Booking.com promotional image.

Skift Take: The stars were seemingly aligned when Booking.com made its move. The big U.S. players were too comfortable with their huge margins from the merchant model; Booking.com focused on independent hotels; and search engine marketing was on the rise. Still, it was the entrepreneurs and dealmakers who made it all happen.

— Dennis Schaal

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Ryan Wolkov

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Author: Ryan Wolkov

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