Booking Holdings Says Half Its Customers Now Come Direct: Will It Be a Game Changer?

Booking Holdings

Shown here is an entrance at the headquarters of, the largest company in the Booking Holdings portfolio. The conglomerate reported its second-quarter earnings for 2018 on Thursday and said that its direct bookings are growing. Booking Holdings

Skift Take: Some hotel groups will be jealous of Booking Holdings’ ability to have one out of every two of its customers booking travel on its brand sites and apps without having to buy online ads to acquire them.

— Sean O’Neill

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Ryan Wolkov

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Author: Ryan Wolkov

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