How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences

Skift Take: Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.

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Ryan Wolkov

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Author: Ryan Wolkov

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