Luxury Hospitality Brands Play Catch-Up on Social Media

Four Seasons Hotels and Resorts

Four Seasons Resort and Residences Anguilla. The company was one of only two hospitality brands to make it into the top 50 of the study. Four Seasons Hotels and Resorts

Skift Take: Social platforms are constantly evolving, mandating that luxury brands perpetually refine their approach and balance their agenda of pushing a lifestyle brand while providing real-time customer communications.

— Samantha Shankman

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Ryan Wolkov

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Skift Forum Europe Preview: What Travelers Want From Activities

GetYourGuide

Tao Tao, co-founder and chief operating officer of GetYourGuide, will speak about the future of the tours and activities space at Skift Forum Europe in Berlin on April 26, 2018. GetYourGuide

Skift Take: Do locals spend more money on at-home activities than travelers spend on in-trip activities? The answer isn’t as pressing as the fact that most of the world’s activities are still up for grabs by booking platforms.

— Sarah Enelow

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Ryan Wolkov

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Uber Suspends Testing After Self-Driving Car Kills Pedestrian

Uber

A promotional shot of an Uber autonomous vehicle. Uber has suspended tests of its self-driving technology after a pedestrian was hit and killed by one of its cars. Uber

Skift Take: It was only a matter of time until an accident created a public conversation about the dangers of self-driving cars. Now that we’re here, the backlash could force Uber, Waymo, and others to reexamine the safety of their autonomous vehicles.

— Andrew Sheivachman

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Ryan Wolkov

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Belize Looks Beyond Backpackers to Attract Luxury Vacationers

San Ignacio Resort Hotel

A promotional photo of a luxury hotel in Belize. Belize is looking to shed its low-cost image by developing upscale luxury hotels. San Ignacio Resort Hotel

Skift Take: In a few years, Belize will likely be a very different destination than it is today. A group of hotel developers are leading a pivot away from backpackers to luxury travel.

— Andrew Sheivachman

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Ryan Wolkov

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Expedition Cruise CEOs Expect Prices to Fall as Sector Booms

Hurtigruten

Two Hurtigruten ships are pictured in Antarctica. The expedition cruise sector is growing fast. Hurtigruten

Skift Take: Expedition cruising doesn’t get as much attention as mass-market operators that boast of multiple restaurants and flashy water slides. But the sector is growing, and that presents opportunities as well as challenges in catering to travelers who are seeking once-in-a-lifetime experiences.

— Hannah Sampson

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Ryan Wolkov

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The Era of Personalization in Event Tech Is Finally Here

Media Evolution  / Flickr

Guests at the 2014 Media Evolution conference. With better data on what attendees do, events can improve marketing for future events and create compelling content. Media Evolution / Flickr

Skift Take: Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors. It’s about time, and these tools will only become more useful over time as event planners learn more about what makes their gatherings successful.

— Andrew Sheivachman

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Ryan Wolkov

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Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Skift

Ernest Wooden Jr., president and CEO of Discover Los Angeles, spoke in the Skift Take Studio. Skift

Skift Take: The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that’s seriously thinking about its role at a time when climate change has already made itself felt in the region.

— Dan Peltier

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Ryan Wolkov

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